‘Tis the season to discuss goals for the new year! And today the Three Jaguars comic launched, so it seems particularly appropriate to talk about my plans for 2013… because my plans are intimately tied up in business concerns, and several of you have expressed interest in how I’m making those decisions.
So let’s get to it!
I started my planning by listing all the things I’d like to do in 2013 if money was no object:
1. Pelted: Alysha’s Fall print edition, with new interior illustrations and cover art. (This went out of print in 2000, I’d like to get it up again.)
2. Pelted: Earthrise, e-book, print and audiobook editions.
3. Pelted: Even the Wingless, audiobook.
4. Milk and Honey: A Rosary of Stones and Thorns, audiobook.
5. Jokka: Pearl in the Void, e-book, print and audiobook editions.
6. Jokka: A Bloom in the North, e-book, print and audiobook editions.
7. Jokka: The Worth of a Shell, print and e-book re-issue (new cover art/interior).
8. Jokka: Clays volume 2, e-book and print editions.
9. Godkin: Godkin Book 2, e-book, print and audiobook editions.
10. Kherishdar: Guidebook, e-book and print editions.
11. Kherishdar: 4 Tales, e-book, print and audiobook editions.
12. Three Jaguars: Business Book, e-book and print editions.
As you can see, not a small list! And all of that has a cost associated to it in time and money. So I sat down with a separate sheet of paper and calculated out the cost of all those projects, per edition, and got totals for each and then a grand total for the year: $28,500! Ouch! That’s money paid to contractors, layout professionals, illustrators and cover artists and voice actors.
After running those numbers, I went back to my 2012 spreadsheet and had a look at what made me the most money for the least expense: e-books, definitely. (Well, serials, but e-books after that.) I ran numbers on audiobooks and print editions, but I just don’t have enough data… I only started audiobooks in mid-2012, and print books look more expensive right now because I haven’t produced many novel-length audiobooks (which can have price tags between $1000 and $4500!). So really, it’s flip-a-coin over whether to spend the money on print or audiobook editions. I lean toward print because it’s cheaper-per-unit, though.
So, armed with new data, the Jaguars made a list of things that are already paid for:
1. Rosary audiobook
2. Godkin Book 1 audiobook
3. Godkin Book 2 e-book and print editions
Those things will definitely go out in 2013. Considering the remaining list, I looked at things I’ve promised to do and added those:
4. Jokka: Pearl in the Void, e-book and print.
5. Jokka: Bloom in the North, e-book and print.
6. Kherishdar: Guidebook, e-book and print.
I’ve also promised Four Tales of the Tryst, but I can save money on that by either serializing it first after we finish Earthrise, or just releasing the e-book and worrying about print and audiobook editions later.
At this point, for the six items above, my projected expense is around $3000-$3500.
Now, I’d like more data on audiobooks and I’ve been talking with one of my narrators about another full-length project, either Even the Wingless or Pearl in the Void. I’d like to produce one this year to see how well it pays for itself, so I’m going to add another $3500 to my budget for that. And at very least when Earthrise completes in early 2013 I want that in e-book format, so I’m tossing in another $200 for art and sundries.
So my total expenses for the year are running around $8000, rounded up for unexpected things like taxes and commission fees, etc. For that $8000 I will end up with 3 audiobooks, 5 e-books and 4 print editions.
Now, this is just paid-for work. Some of the work I’m planning for 2013 only costs me time:
7. Serials: Earthrise
8. Three Jaguars Comic
9. Jaguar Live Podcast
Earthrise will probably conclude in early 2013, giving me space to launch some new revenue-generating project. I don’t know what that might be; it could be Jahir and Vasiht’h's college novel, it could be Faerie Farmer, it could be Four Tales of the Tryst if I decide to serialize that. Additionally, some things I do can be negotiated in return for barter or royalty share; the shorter audiobooks, for instance, can be done royalty-share in exchange for a somewhat painful contract term length. But I’m not going to plan for those; I’ll jump on them on an ad hoc basis, if the opportunity seems right.
So that’s the plan for 2013. I’m hoping that I get some unexpected windfalls that permit me to do more of those extra releases. If I don’t they’ll get rescheduled to 2014 (or beyond).
Meanwhile, it’s also very important to me to get the rest of my backlog out: the novels I’ve already written but haven’t released. Packaging those so people can buy them is going to take valuable time away from current projects, but it needs to be done and until they’re all out there they’ll be cutting away at new projects I’d like to accomplish. So I’ve put together a three year plan for emptying the trunk:
2013: Get Godkin and Earthrise out; start work on editing Books 2 and 3 of Her Instruments, and Sword of the Alliance (Alysha Book 1)
2014: Release Sword of the Alliance and Book 2 of Her Instruments; start work on Morgan Book 2 and the Jahir and Vasiht’h College Novel (if I don’t serialize it this year). Release Three Jaguars comic collection, year 1.
2015: Release Either Side of the Strand (Alysha Book 2), Morgan Book 1 and Book 3 of Her Instruments; work on Faerie Farmer.
All that is kind of fuzzy (and ambitious), but it at least gives me a road-map. By 2015 I’ll be “caught up” and the only books in serious limbo will be the ones that aren’t written yet. I can live with that.
So, there you go. At no point am I working on things I don’t want to work on, but the choice of what to spend time on is based on what I can afford…! And what I can afford is strongly influenced by how well I’m selling now, and that’s something you all help with every day, by talking about my books or lending them to other people, writing reviews or telling me about marketing opportunities. You are as much a part of this journey as I am… so let’s take on 2013 together and see where it leads us. :)
Your questions are welcome!